SpongeBob SquarePants’ ‘Sweet Victory’ Jumps 566% in Streams After Super Bowl Halftime Cameo

Maroon 5, Travis Scott & Big Boi additionally see streaming beneficial properties after the Big Game.

SpongeBob SquarePants' "Sweet Victory" makes a super-size achieve in streams, due to the tune's transient cameo within the Feb. Three Super Bowl halftime present starring Maroon 5.

One Maroon 5’s visitor stars, Travis Scott, was launched by an onscreen snippet the “Band Geeks” episode the animated collection SpongeBob SquarePants. In the clip, about eight seconds fanfare from the track “Sweet Victory” is heard, carried out by David Eisley and Bob Kulick.

On the day the large recreation and the day following, “Sweet’s” on-demand streams (audio and video mixed) surged by 566 p.c within the U.S., as in comparison with the 2 earlier days, in response to Nielsen Music. The track’s streams jumped to 310,000 on Feb. Three and Feb Four (mixed) versus simply 46,000 on Feb. 1 and Feb. 2.

The inclusion “Sweet Victory” within the halftime present was seemingly sparked by a Change.org petition that known as for the Super Bowl to honor SpongeBob’s creator, Stephen Hillenburg, who died in November.

As for the six Maroon 5 songs the band carried out throughout halftime (“Harder to Breathe,” “This Love,” “Girls Like You,” “She Will Be Loved,” “Sugar” and “Moves Like Jagger”), they collectively jumped 35.Three p.c in on-demand streams (Four.90 million on Feb. Three-Four vs. Three.62 million on Feb. 1-2).

In complete, Maroon 5’s total catalog songs climbed 38.Three p.c in on-demand streams (11.84 million on Feb. Three-Four vs. eight.56 million on Feb. 1-2).

OutKast’s Big Boi and Scott additionally tallied will increase for his or her visitor performances within the halftime present.

Big Boi’s efficiency OutKast’s “The Way You Move” yielded a 74 p.c streaming achieve (265,000 on-demand streams on Feb. Three-Four vs. 152,000 on Feb. 1-2). Further, one other Big Boi-related monitor, “Kryptonite,” additionally rose after its transient inclusion within the present: it jumped 95.Three p.c (56,000 streams on Feb. Three-Four vs. 29,000 on Feb. 1-2). “Kryptonite” is carried out by Big Boi’s personal Purple Ribbon All-Stars ensemble.

Scott’s single “Sicko Mode” climbed simply 1 p.c in on-demand streams (Four.91 million on Feb. Three-Four vs. Four.86 million on Feb. 1-2). The tiny improve — as in comparison with the remaining the halftime tunes’ development — isn’t that surprising, for the reason that monitor is a current former No. 1 on Billboard’s Streaming Songs chart (topping the checklist dated Jan. 12) and stays within the high 5 on the present checklist (No. 5 on the Feb. 9-dated tally). Thus, “Sicko” was already a streaming monster — and continues to be — and didn’t have a lot room for development.

Overall, the songs carried out or heard throughout the halftime present (the six Maroon 5 songs, “Sweet Victory,” “The Way You Move,” “Kryptonite” and “Sicko Mode”) mixed for a 19.eight p.c achieve in streams (10.Four million on Feb. Three-Four vs. eight.7 million on Feb. 1-2).