Shawn Mendes’ Calvin Klein Campaign Announcement Becomes His Most-Liked Instagram Post Ever

To put it briefly, a lot folks actually like Shawn Mendes in his Calvin Klein underwear.

On Feb. 16, the singer-songwriter introduced his upcoming Calvin Klein marketing campaign a gone-viral post on Instagram, which has since change into Mendes’ most-liked and most-commented-on put up.

As three p.m. PT on Feb. 18, the put up had garnered eight million likes and over 450,00zero feedback.

The put up options two fleshy pictures the 20-year-old in nothing however Calvin Klein underwear, together with a easy caption: “@CalvinKlein #MyCalvins. Campaign coming this week.”

Previously, Mendes’ most-liked put up was a photo him together with his mother and father, with 5.1 million likes. 

Mendes has 40.6 million followers and a pair of,zero50 posts to his Instagram account. Mendes is the fifth most-followed male musician on Instagram. Ahead Mendes are Justin Bieber (104 million), Justin Timberlake (53.eight million), Drake (53.7 million) and Chris Brown (50.eight million).

 

 
 
 
 
 
 
 
 
 
 
 
 
 

@CalvinKlein #MyCalvins. Campaign coming this week.

A put up shared by Shawn Mendes (@shawnmendes) on