Conan Mac goes the distance to make things right in the visual for his latest single “All Again.”
Today (Oct. 16), the London-based singer-songwriter fers the visual counterpart to his summery single that finds Mac jumping back into a romance despite the potential risk heartbreak. Director Jack Robinson Northfilm.co matches the song’s easygoing pop tone and playful yet sincere lyrics by following a sweet, spontaneous road trip between a couple on the brink.
“‘All Again’ was written about a make-or-break weekend — a final chance to fix things up and forget the past,” Mac shares in a statement. “Northfilm.co captured this perfectly in the video, a story a struggling relationship held together by hope, one last chance and a convertible Fiat. I’m so thankful to everyone that was involved in the project — it really helped bring the track to life.”
The visual makes sure to capture the electricity from featured artist Will Rumens’ enlivening production as the two leads — played by Amber O’Rourke and Tom Bunting — strike f on an unforgettable adventure together. The track may center on starting fresh and leaving the past behind, but Mac makes the whole journey a memory worth holding onto.
Watch the visual for Conan Mac’s “All Again” below.